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Your Business has its own DNA.


We help you turn it into a story and connect it to your audience.

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Your Business has its own DNA.


We help you turn it into a story and connect it to your audience.

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THe zag

"When your competition Zigs, you need to ZAG."
- Marty Neumier

Your number one competitor isn't another business, it's the human mind. It can only hold on to so many pieces of information, and any duplicate or similar information gets rejected, forgotten.  

In order to connect to the heart and mind of your consumer, you need to be in the one true place only you can occupy - your own true authenticity.

You need to differentiate yourself, radically differentiate yourself. 

 

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White SPace

We help you find the white space, the place where no one else is communicating value.

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Story

We help you crystalize your mission, vision and goals into a compelling brand story - not just a tag line.

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connection

Then we help you tell the people who are most likely to support you how amazing you are. 

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Competitive Intelligence


We can read the minds of your customers and  your competition. 

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Competitive Intelligence


We can read the minds of your customers and  your competition. 

To create a truly compelling brand story you need:

  • To know what your UBT is looking for. 
  • To turn the data into plot points for your story. 
  • Optimize your website for the terms your consumers are searching for. 

Also, it doesn't hurt to see how much your competition spends on Google Adwords and what their results are. 

Competitive intelligence can also help you find new markets, niches and product development opportunities. 

UBT - Unique Buying Tribe. A group of people with a natural affinity for your product or service.