To create a truly compelling brand story you need:

  • To know what your UBT is looking for. 
  • To turn the data into plot points for your story. 
  • Optimize your website for the terms your consumers are searching for. 

Also, it doesn't hurt to see how much your competition spends on Google Adwords and what their results are. 

Competitive intelligence can also help you find new markets, niches and product development opportunities. 

UBT - Unique Buying Tribe. A group of people with a natural affinity for your product or service.