Waynesburg University                            "It Begins Here"

Role:

Executive Producer, director, videographer.

:30 Second brand imaging spot.

Goal: 

Re-introduce Waynesburg University to the South Western Pennsylvania market through an authentic portrayal of the brand's "1849" direction. 

 

Waynesburg University                        "MBA Commercials"

Role:

Executive Producer, director.

Goal:

Promote the university's MBA program as part of an integrated campaign consisting of Pandora, display ads, out of home, PR and social. 

 

Four Horsemen Comics and Gaming        "I Cant hit anytyhing!"

Role:

Executive Producer, director, writer.

Goal:

Every tabletop gamer sees themselves as a character in the game they are playing; you are a knight, a wizard, even a Storm Trooper. We showed the game experience from the gamer's point of view to promote Star Wars "Xwing" and Magic the Gathering. 

Waynesburg University                 "Forensic Science" 

Role:

Executive Producer, director, writer, videographer.

Goal:

Provide a link from Waynesburg University's storied scientific past to the present and future by showcasing their unique Forensic Science program.

West Virginia University                    "Born to be a Mountaineer"

Role:

Creative director, writer, inventor of the "Mountaineer Stance"

Goal:

Create an emotional bond between 5,000 incoming freshmen and their university through humanizing the school mascot. I invented the "Mountaineer Stance" as an easily imitateable brand asset that expressed the pride of being a Mountaineer.

 

West Virginia University                              "2009 Holiday Card"

Role:

Director, animator, producer, designer.

Goal:

Connect WVU with the Mountaineer Nation at Christmas time through animating campus landmarks as if they were part of a "pop up" Christmas card.